Posted by admin in UncategorizedSep 17th, 2010 | No Comments
Charlie is a boy with a secret. His best friend is the Honey Monster, whohe has to keep hidden from the rest of the family. It’s no easy task becauseHoney Monster loves honey and regularly escapes to search for his belovedHoney Waffles. The resulting carnage threatens to expose them bothbut luckily there’s a scapegoat to take the blame. The spot ends with theHoney Monster whispering “don’t tell ‘em about the honey, mummy”, anod to the endline of Honey Monster’s début in the 1970s Sugar Puffs ad.With the light and airy crispiness of Honey Waffles,...